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    星級酒店的推廣策劃方案

    一酒店位置以及名稱:海府路東站附近四星級酒店

    二目標

    1餐飲目標

    2客房目標

    三形勢分析以及推廣

    因本此酒店之前是三星級酒店,已有一定的客戶來源量。再者現海南島已成功變身為國際旅游島,島內今后的到訪客戶必定不斷的上升。我們在擁有老客戶的同時,不斷開發新的散客市場。

    (1)在開拓散客市場,重點是海口市場,其次是島內其他縣市。

    (2)開拓團隊市場,必須積極與各旅行社團保持友好聯系,對于入住本酒店的可以給于不等的折扣,在與餐飲進行捆綁銷售的前提上享受不同程度的優惠。

    (3)根據客人以及節假日等,設計多種套餐(客房、餐飲)供廣大客戶選擇。

    (4)開發網絡客戶,不定期在網絡上推出特價房。(為避免不必要的人員勞動損失,實施一些措施,例如一旦預定后不得改期或者退房等。)

    (5)擴大司機個人拉客量,因本酒店位于海口車站附近,對于出租車司機或個人介紹以及接到本店的,給于訂房差價和提差方法。

    四餐飲部

    (1)本酒店接待的團隊旅客配合以早餐-正餐優惠。

    (2)每天推出特色菜與特價菜,增加全國各地的不同口味菜系,降低價格,提高質量。讓顧客享受家一般的滋味。

    (3)根據不同時期的節假日推出相應的晚宴,諸如團圓宴,生日宴,婚慶宴等。

    (4)對于舉行宴會或者排隊的提供抽獎或者贈送小禮品活動,維系與顧客的親切感。

    五雙面促銷

    1、外部宣傳和促銷

    (1)島內外新聞媒體的全面合作,除正常的廣告播放和欄目的合作,同時抓住時機策劃和炒作一些臨時性的新聞報道宣傳,提高酒店的知名度和美譽度。

    (2)交通工具上的宣傳:

    如:飛機上的介紹和代理訂房業務,海口、三亞豪華巴士的宣傳和代理訂房業務。

    (3)人員促銷、交易會促銷、信函促銷,通過旅行社宣傳,電子郵件,其它媒體等。通過以上方法和其它宣傳促銷宣傳網,把客人吸引進來。

    2、內部宣傳網

    客人進店要促成每項消費,就必須把每項服務介紹給他們,這樣就需要建立內部宣傳網-----自走進酒店的大廳開始,就能了解酒店的基本設施情況(制作總體設施燈箱和圖片),走進電梯,又能進一步看到圖文并茂的宣傳廣告,到了客房,除了一些重點介紹的項目外,還有一本圖文并茂的服務指南,除了各項設施的介紹圖片,計費方法、電視節目、菜譜(含圖片)外,還有酒店的背景資料和名人來訪圖片資料及企業文化的內容等,。同時還有酒店位置圖。各項交通設施和旅游景點的介紹、相應的地方風土人情等。打開電視應在整點插播酒店介紹專題片。

    六季節平衡

    依照海南旅游的淡旺季,酒店顧客也是這樣。

    在旅游淡季時,我們可以尋求其他的途徑來平衡酒店的收支問題。

    在淡季時可以追求高的出租率,吸引各團隊。

    會務客源促銷

    1促銷對象:a政府部門b本地商務公司c島外商務公司

    2以本島企業單位和建立島外酒店聯盟對接會議散客。

    3建全代理制,組織省內外會務客源。策劃一些企業經濟類,學術研究,培訓班回憶和事業單位的會議。

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