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    10個赤裸裸的商業故事,看懂多少你就收獲多少

    10個赤裸裸的商業故事,看懂多少你就收獲多少

    一、茶葉的小故事

    張三一直喜歡喝20塊錢的茶葉。新開茶店里每次張三去買茶葉,老板都送他半兩好茶。

    張三將好茶攢著待客。一天閑來無事泡壺好茶,竟喝上癮。喝完免費的好茶,張三便不愿喝20塊的了。

    不管他買多貴的茶葉,老板總送他半兩更好的。半年下來,張三花在茶葉上的錢是原來的十倍!

    二、坐飛機的一個現象

    觀察30到40這個年紀的旅客,頭等艙的旅客往往是在看書,公務艙的旅客大多看雜志用筆記本辦公,經濟艙則看報紙電影玩游戲和聊天的較多。

    在機場,貴賓廳里面的人大多在閱讀,而普通候機區全都在玩手機。那么,到底是人的位置影響了行為呢,還是行為影響了位置呢?

    三、奪取先機

    商人帶兩袋大蒜到某地,當地人沒見過大蒜,極為喜愛,于是贈商人兩袋金子。

    另一商人聽說,便帶兩袋大蔥去,當地人覺得大蔥更美味,金子不足表達感情,于是把兩袋大蒜給了他。

    雖是故事,但生活往往如此,得先機者得金子,步后塵者就可能得大蒜!善于走自己的路,才可能走別人沒走過的路。

    四、不許偷酒

    某人買了一壇好酒,放在小院,第二天,酒少了1/5,便在酒桶上貼了不許偷酒四個字。

    第三天酒又少了2/5,又貼了偷酒者重罰。第四天,酒還是被偷,于是貼尿桶二字,看誰還喝。

    第五天他哭了。桶滿了。

    ……故事還沒完,第六天,他再次在酒桶上貼了不許偷酒四字。那一天很多人都哭了。

    五、這營銷策略

    營銷策略就是賣貪”和怕”

    1、對于富人來說:他們怕產品不安全、怕沒檔次、怕沒面子、怕沒別人好,請抓住這個心理推銷;

    2、對于一般客戶來說:他們貪便宜、貪贈品、貪打折、貪比別人劃算、貪省到了錢,請抓住這個這兩大心理推銷!

    六、這換位思考

    一富豪到華爾街銀行借5000元貸款,借期兩周,銀行貸款須有抵押,富豪用停在門口的勞斯萊斯做抵押。

    銀行職員將他的勞斯萊斯停在地下車庫里,然后借給富豪5000元,兩周后富豪來還錢,利息僅15元。

    銀行職員發現富豪帳上有幾百萬,問為啥還要借錢,富豪說:15元兩周的停車場,在華爾街是永遠找不到的。”

    七、這成功只有兩點

    一是做事成功,二是做人成功。做人不成功,成功是暫時的;做人成功,不成功也是暫時的。要做事,先做人。

    丘吉爾說,成功根本沒有秘訣,如果有的話,就只有兩個:一是堅持到底,永不放棄;二是當你想放棄的時候,請回過頭來再照著第一個秘訣去做。萬事只怕有心人。

    八、這保齡球效應

    保齡球投擲對象是10個瓶子,你如果每次砸倒9個瓶子,最終得分90分;而你如果每次能砸倒10個瓶子,最終得分240分。

    社會記分規則就是這樣:只要你比別人稍微優秀一點,能再多堅持一會,就贏得更多機會。

    這種機會疊加就是人生效應的逐級放大,最終造成人與人之間巨大的落差。

    九、冰激凌哲學

    賣冰激淋必須從冬天開始,因為冬天顧客少,逼迫你降低成本改善服務。

    如果能在冬天中生存,就再也不會害怕夏天的競爭;同樣只有吃過苦才知道享受生活美好。

    想在順境中事業能蒸蒸日上,就必須在逆境中經過一番錘煉,這就是臺灣著名企業家王永慶提出的冰激淋哲學”。

    十、名牌效應

    成本大概400——600元的愛馬仕,賣價6萬!富豪們依然趨之若鶩。啥叫名牌?成本價后面加一個0的,就叫名牌。成本價后面加兩個0的,就叫奢侈品。成本價后面隨便想加幾個0就加幾個0的,就叫文物!

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